Your Travel Artist
A Sentimental Storyteller
Natalie de Groot
Senior Marketing Strategist & Data Geek
I am a highly experienced all-around marketer, data-driven strategist, and social storyteller who geeks out when it comes to connecting brands with their target markets.
Q: What do you get when you combine a paralegal, a client relations manager, a cheerleader, and an entrepreneur with over a decade of experience in marketing?
A: An American living in Ouddorp. *ba-dum-bump*
Hmmm, I should probably quit the jokes and stick to what I do best: researching, planning, testing, and optimizing marketing campaigns that create long-lasting relationships.
Let's Have some fun!
Jump to what interests you most.
Skills
Marketing is my passion. Period.
Market & Keyword Research
Brand Development
SEO & SEM Strategic Planning
Organic Content & Copywriting
Harvesting, Organizing & Nurturing Email Audience Repurposing Short & Long Form Content
Publicity & Media Outreach
Client Relations Specialist
Creative Paid Advertising Solutions
Global and Cross-Cultural Communication Skills
Entrepreneurial Mindset
Creative Campaign Designer
Target Market Obsessed
Collab Researcher & Closer
Reliable & Friendly Colleague
Sentimental Storyteller
My Marketing Philosophy
Campaigns can be creative and systematic.
Sectors & Industries Served
Below are some of the industries and sectors I have had the opportunity to work in and with.
Law Firms
Wealth Advisors
Fine Arts
Auto Repair
Retail
Hypnosis / Hypnotherapy
Hunting Equipment
Publishing & Sales
eCommerce Shop
Tech
Global Call Center
Casino Cruise Ship
Beauty & Skincare
Music / Entertainment
Golf
Step 1
Stalk & Consult
I always begin with a nice internet stalking session of my client. I can plan better strategies when I know their strengths, weaknesses, opportunities, and threats.
We have a sit down and I go through a detailed questionnaire; designed to reach the core of their wants, needs, capabilities, and obstacles.
Step 2
Analyze & Plan
I cozy up to all available data and hit it hard; looking for stories in patterns, fascinating spikes, seasonal dips, behavioral activity, hidden opportunities, and how I can leverage the good and minimize the bad.
After researching the target audience and direct competition, I get an understanding of the market's climate.
I create a comprehensive marketing plan that outlines the scope of our objectives, target market, unique selling points, actionable campaigns, and an editorial calendar to keep us on track.
Step 3
Test & Optimize
I closely monitor all SEO, SEM, and SEA data along with the website and social analytics.
If the data is telling me something is working, I pump up the volume. If the campaign isn't performing, I tweak it to include elements that are supported by the numbers.
As the campaign runs its course, I extract short and long form content whenever possible. I have an evergreen mind that's always thinking of ways to recycle and refresh content.
The team sits down and discusses the campaign(s) and brainstorms on how we can improve.
Rinse. Rave. Repeat.
My Unique Selling Points {usps}
In-House Native English
Speaker and Writer.
I am eager to add my expertise as an English content and copywriter to the team. I also have experience as a tech brand ambassador and the ability to simplify technical concepts and ideas tailored to my target audience. You think in Dutch and I think in English... I wonder what we could think up together.
Highlights From
My Portfolio
Richard wasn’t looking for marketing help.
One day in 2017, I wrote the Incredible Hypnotist a message and boldly included a customized package of services I believed he needed from me. He was stunned at my proposal and gumption.
He bought all of my time for 3+ months.
I spent 40+ hours a week acting as his one-person marketing agency and assisted him with many of the campaigns he references in this sizzle reel.
Marketing Strategist to Publicist to SEO Specialist
Like with many of my clients, I fill the tasks and roles they need in order to reach their brand objectives and marketing goals.
I CLosed Major Influencers
-zero cost to my client-
You may not be familiar with him, so let me break this achievement down so you can understand why my client was blown away by my efforts.
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Logan Paul has a massive following (his audience matched several of the target market segments I was trying to attract). YouTube: 23.6m followers; Instagram: 37m followers; TikTok: 18.1m followers.
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I created collaboration materials and media kits; setting my sights on the best of the best to achieve optimal exposure to our target market segments.
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I closed collaborations with many heavy hitters in the influencer and media marketing sectors. This particular collaboration generated record-breaking traffic to our website and social accounts. Not to mention, it supplied us with social proofing that you just can’t buy.
Speaking of which, all of these collaborations I secured were of zero cost to my client; minus his and my time of course. We didn’t write one sponsorship check to a magazine, influencer, radio, or television personality. My offers were always supported with data and strategies that made it a win-win collab for all parties.
Ready to Meet in RL?
If you've reached this point of my funnel -wink- I think we should chat in real life. I would appreciate an opportunity to discuss the available position and see if we'd be a good fit together. I think so, but then again, I'm a sentimental optimist.
Let’s do this! I'm ready and positively starved to get back to creating high-quality content strategies and campaigns. I'm hoping to find a home that aligns with my passion for marketing and desire to have a hybrid /remote work environment that is both fun and fulfilling.
Natalie de Groot
Click on the envelope to email me now.
Socials for my
Experimental Brand
| #YourTravelArtist | #YourTravelBlogger |
Just traveling through life, one experience at a time.
I created a community with my highly targeted marketing campaigns in 2023.
This is what my community had to say.
Behind the Screen
The product I sold in 2023 was me. There is little left to know about me. Ha.
I have an amazing husband from Stellendam that I met in Florida while working a festivals of speed event for a wealth advisor client.
We have a spunky, brilliant, almost 5-year-old daughter, Isabella. She is the super computer I've been programming the last 4 years and why I pressed pause on taking on new work.
I was born in New York City and lived in Orlando, Florida most of my life.
writing samples
